We all want to do what we can to ensure that our planet is not only protected but thriving. One way to do this is by spending our dollars on sustainable products and to add, let’s seek out Latina-owned sustainable brands. What does it mean to be sustainable? Sustainability was defined by the 1987 United Nations Brundtland Commission as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

In beauty, sustainability means sourcing ingredients that are free from chemicals such as BHA and BHT, aluminum, and coal tar, minimizing packaging while using biodegradable and recyclable materials, making refillable items, and more, considering the planet in every step taken to create a product. We are proud to report that there are several sustainable beauty brands that not only were created by Latinas but Latina-owned, but in concept and production source healthy, natural, tried and true ingredients from Latin America.

Here’s an introduction to these Latina-Owned eco-friendly beauty companies.


VAMIGAS proudly shares that it is “a brand created by Latinas using botanicals from Latin America.” Babassu Palm, chia oil, maracuja oil, Maqui berry, and papaya leaf, are just some of the natural ingredients it sources from Central and South America.
Mexicana Christina Kelmon and Chilena Ann Dunning created their company to focus on clean, non-toxic products that target Latinx skincare concerns like hyperpigmentation, and are packaged in eco-friendly, recyclable glass (the carbon offset of using glass is also calculated by VAMIGAS).



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Una publicación compartida por elaluz (@elaluz)

Another Latina-owned beauty brand focused on sustainability and natural ingredients is Elaluz. Founded by Brazilian entrepreneur Camila Coelho, it creates clean individual products (versus an entire line) that consumers want to reach for again and again. This includes their multitasking lip and cheek stain and cali queen face palette. Consciously-sourced packaging (“recyclable, reusable, materials and FSC-certified boxes where we can”), the use of “powerful Brazilian superfoods,” and staying away from 1600 banned toxins make Elaluz a Latina beauty brand to shop from.


Natural, organic beauty products are not only good for the planet, they’re good for our skin. Whether it’s sensitive skin, allergies, or conditions such as psoriasis and eczema, many of us need cosmetics and skincare that contain ingredients that help, not hurt. This need has created fresh, new, healthy beauty brands like Sanara (which translates to “you will heal”). Founded by Chicana Rebekah Jasso Jensen, who has dealt with psoriasis since her teens, Sanara products are made with plant-based, “tried and true Indigenous Latin American botanicals” like acai berry, aloe vera, Chilean rosehip seed, Cupuaçu, and mango. In addition to using earth-derived ingredients, Sanara makes products that multitask (their Chilean rosehip seed body oil), and are more sustainable (their black Brazilian clay soap bar).

Tata Harper

Colombian Tata Harper’s line is a mainstay in skincare. She launched the high-end brand when she was unable to find 100% natural products that met her standards. The result is items that are non-GMO, and free from toxins, artificial colors, synthetic chemicals, artificial fragrances, and fillers. Latin American ingredients used include Peruvian Inca Inchi, and the eco-friendliness doesn’t end there. Tata Harper has plenty of certifications: cruelty-free (Peta), uses paper made from sustainably managed forests (FSC), uses 100% recyclable glass and cartons (Recycle), is vegetarian (American Vegetarian Association), and is environmentally friendly (ECOCERT Certification).

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